Gladlee

8 weeks

Gladlee creates pancake mixes packed with nutrition, fun, and convenience. As a last resort to find in the pantry late into the night, Gladlee pancake mixes soften a meal from heavy to cushioned, with a tactile and messy process to enjoy with others. The brand addresses the problem that consumers miss obvious facts about the benefits of dietary products and their nutrients. A loud visual message is made with a low-contrast background, playful angles, and bright colours to communicate the main points quickly. Restricted by the label shape, options seemed limited for the dietary tagline. Within the limitation, it became an attribute of the brand.