Hopstraw

7 Weeks

Hopstraw is a recovery product created with a theme: sick day. The brand name is clear and bold to be recognized as a native brand. Zest colours and rhythmic patterns stand out on-shelf while remaining simple to showcase the nutritional benefits. A challenge was posed in analyzing the gathered research of the audience - young adults and early seniors. They are two complete opposites on the market spectrum. It was from this conflict to suit distinct directions that similarities could be identified. Young adults in material deprivation need clearer health claims whilst seniors are highly nationalistic. Rough and fresh elements combined meet both user needs.