Shore Recruitment

8 Weeks

A Melbourne-based agency specializing in temporary staff recruitment needed a visual identity. It was made clear to steer away from pictorial cliches related to the industries that receive this service or the idea of a beach. It had to convey the nature of the business. From the founder’s story ‘reliable’ was an emotive word standout. This became the basis for developing the visual concept. In a peer review, the initial idea and symbols connected the function of the business, but the execution was too common, and there were too many elements. With refined development, the logo evolved to a unique and abstract brand visual with an alluring flow linked to connecting seekers and hirers as a dependable service.