Two Arches

16 Weeks

Two Arches is an NFP organization promoting good food waste practices in the hospitality industry. It offers recycling options and informative material to push stakeholders in the industry to adopt and apply recycling systems in their kitchens. I created a survey for audiences working in various roles within the food industry. Responses showed that they don’t use systems to recycle food. Without a system, waste cannot be separated. The messaging strategy was to create a food recycling movement based on the systematic challenge that staff coexists in and make a heartfelt connection with those who can install one. Surplus orders, leftovers, and the preparation process produce the most food waste and are the continuous symptoms of the cause of the problem. Without a system to manage recycling waste, actions cannot be taken to reduce its impact.